"Shoppers Using Mobiles to Hunt Deals," is an article addressing how the mobile Internet has affected shopping patterns in the the wake of a financial crunch. Internet shopping is no longer something that is done only at home. Many bargain shoppers are using their mobile devices to compare prices and read performance reviews while shopping in stores. Because the online and in store worlds are merging, retailers are being forced to offer their best prices first or else risk losing business to their virtual competitors. Also, as broadband capabilities improve, employers are finding that employees are spending less time on the Internet at work because surfing the web is no longer limited to the desktop.
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http://www.businessweek.com/globalbiz/content/aug2008/gb20080818_284802.htm
Source:
"Shoppers Using Mobils to Hunt Deals." BusinessWeek. 18 Aug. 2008. Retreived on 29 Sep. 2008. <http://www.businessweek.com/globalbiz/content/aug2008/gb20080818_284802.htm>
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2 comments:
how interesting. Imagine folks walking around shopping malls with their internet-access phones up to their noses.. and just when you think a rude teenager is texting a friend, you realize he is finding a better deal than your store can offer! ...more and more reason to lower overhead by selling online instead of setting up shop.
I have used my phone camera to shop with my sister and send pics back to our husbands to make sure they liked what we were seeing. Doesn't say much for their lazy butts but it allowed us to shop the entire day without hearing "another store?" with an attached sigh. If I could have found a better price at the same time that would have been pretty cool!
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